Meet Our Team

​Our Origins Story

by founder -  Erin Williams

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As Naples natives and artists, my husband and I have watched our hometown transform from the laid-back beach town where I once wandered barefoot down a quiet Fifth Avenue into a destination where barefoot simplicity has given way to well-heeled sophistication. What was once casual and close-knit now draws visitors from around the world — a place where beauty, art, and luxury often coexist with remarkable abundance, and at times, surprising waste.

 

My husband, a glassblower, often demonstrates his craft at luxury hotels and private events. After these gatherings, he began to notice piles of freshly cut flowers — still vibrant, still fragrant — tossed aside in dumpsters at the end of the night. Knowing my love of all things green, he started bringing a few stems home. Soon, a few stems became armfuls, and I found myself gathering and rearranging the remnants into new, unexpected beauty.

 

It felt fitting. In our home, art and upcycling often meet. My rescued flowers sat on a coffee table crafted from salvaged wood, across from our favorite couch — a nearly new find we discovered on the side of the road one anniversary evening. That night we canceled our dinner reservations to rescue it, realizing it was a treasure worth more than some cars. The things people discard are astonishing. For two artists who see beauty where others see waste, it felt only natural to breathe new life into the forgotten blooms my husband had begun bringing home.

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One day, I realized that my “trashy tulips” had taken over our living room — far more flowers than one family could ever need. So we bundled them into small bouquets, balanced them on the laps of our two young boys, and drove to a nearby senior community center. Watching our children hand flowers to residents — seeing the smiles, the laughter, and the light those simple gestures sparked — changed everything.

What began as a small, spontaneous act of kindness soon became a calling. The joy we witnessed convinced us that beauty shouldn’t end when an event does—and that discarded flowers could do far more than decorate. They could be the spark of a connection. They could comfort. They could reBloom.